Psychological aspect is related to emotional and cognitive development that is related to the ability to learn, feel and memorize. Myers explained (cited in Safitri, 2020) that “Psychosocial is a link between two aspects of psychology and social. The World Health Organization (WHO) declared three causes of stunting or malnutrition, that are poor nutritions, repetitive infections and lack of psychosional stimulation. Keywords: Stunting, public education, persuasive communication, twitter, social media.
A grass-root community survey is needed to assess the campaign’s effectiveness. Thisarticle provi desa review of the communication approach adopted by the government in its social media campaign viaTwitter.The results show that various government institutions have adopted the persuasive communication approach in doing so. A key program in the Indonesian government’s strategies to achieve this goal is a massive public education campaign on stunting. In 2022 President Joko Widodosetsa target of reducing stunting prevalence rate from 30.8% in 2018 to 14% in 2024. Stunting has for decades become a serious development problem in Indonesia.
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